How to develop an IP strategy? About the session: During the webinar, IP definition and instrument will be presented, with a focus on trade-mark, trade secret, and patents. Key tools will also be provided to define an IP strategy, supporting SMEs to answer fundamental questions (why, where, what?) when it comes to their IP.   Agenda: Day: April 26th 2021 Schedule:  4 pm to 4.45 pm CEST (Brussels time) 5 min intro and welcome by SPG 25 min “How to develop an IP strategy” by Ms. Katrin Krenn, Senior Innovation (SPG). 15 min Q&A Speaker Katrin Krenn, Senior Innovation (SPG)

The EUIPO and EBAN, the European Business Angel Network, will discuss the importance of taking intellectual property (IP) into account when building a successful business plan. EUIPO experts will explain why the SMEs that incorporate property rights (i.e. trademarks, designs, patents) in their business strategy can increase professional reputation, competitiveness, value and how intellectual property can facilitate SME growth. An EBAN business angel will explain why investing in an SME with protected IP rights is a safer bet and how business angels assess business plans before investing. Business angels are an essential part of early-stage business development for enterprises with growth potential. Don’t miss this virtual event and learn directly from IP and business angel specialists.